Over the last several years the “Toys to Life” market has lead to many our favourite video game and popular media icons being re-imagined in small plastic form. First came Activision’s Skylanders in 2011 then followed by the original Disney Infinity in January 2013. Nintendo jumped on board the plastic bandwagon with their line of amiibo figures in June 2014.
Disney was thought to be releasing their fourth iteration tentatively titled Disney Infinity 4.0 later this year. Despite owning the rights to major franchises such as Marvel and newly acquired mega license Star Wars, it seems that slow sales has resulted in the Mickey Mouse company pulling the plug on the series all together. The cancellation has resulted in a $147 million charge back in the Walt Disney Company’s Q2 2016 earnings. The announcement was made during Disney’s quarterly earnings call as reported by CNBC. Reports also indicate that the cancellation of the franchise signals Disney’s exit out of the self-publishing game market.
The original Disney Infinity and its sequels are an action-adventure sandbox game developed by Avalanche Studios and self-published by Disney Interactive Studios. The original game was developed with a budget of over $100 million. Reports indicate that the cancellation of the Disney franchise has lead to the closing of Avalanche Software Studios located in Salt Lake City Utah and the loss of 300 jobs.
We will keep updated with more information as it comes.
Nic T. – @TetraNinja